about MarketScope

Make informed decisions based on locality

MarketScope is an excellent, step-by-step business intelligence tool that will help you make sense of industries and markets without the delay and expense of specialised research analysts. Your scenario planning will typically need to:

• Identify where your customers are
• Find out where your assets are
• Determine where potentially new clients are
• Discover what your competitors are doing in your areas
• Explore where you should enter new markets
• Calculate potential turnover in a region through comparative analysis
• Reveal the characteristics of new market segments
• See different media footprints in comparison to each other

Make more informed business intelligence decisions based on locality. Companies that use location-based data are better equipped to analyse, plan, manage and expand their markets, reduce risk and convert their findings into fruitful actions.

MarketScope's functionality is useful and easy to operate:

• Locate streets, suburbs and towns
• Display a huge array of data in a geographical format
• Select customers within specific areas
• Maximise the efficiency of the sales and delivery teams
• Select customers within a certain radius from a chosen point
• Estimate market potential
• Profile customers similar in type to other areas in the country, using third party research datasets.
• Select sites relative to clients, markets,future growth, transport systems, infrastructure, existing points of sale and competitors
• Identify potentially new localities and compare to competitor store locations.
• Use third party data to analyse store catchment areas
• Render thematic, demographic representations of advertising hotspots
• Enhance call centre efficiencies