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Supported by the Gold Standard in digital maps
MapIT operates at the forefront of digital mapping in Sub-Saharan Africa. Working in together with shareholders TomTom Africa and media house Avusa, the company is Africa’s leading supplier of digital map data and enriched geo-spatial content used in the mobile and corporate enterprise markets. MapIT also supplies commerce and industry with applications and data used in asset tracking, fleet management, business and marketing intelligence and web services.
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A business intelligence tool
MarketScope gives decision-makers the ability to compare and contrast company data on consumers, sales patterns and customer trends with census and geo-demographic information such as Living Standards Measures (LSMs).
View your competitive landscape on a digital map and, at a glance, obtain answers to complex queries.
Without having to rely on your GIS or IT departments to provide relevant location intelligence, MarketScope will identify the results of intricate questions integrating your own internal data and market information by displaying them on one visually explicable map. Have this done quickly and without the time delays and expense of specialised research analysts. It can be accessed using a PC and can be made available to designated users within your organisation.
Seeing 'the bigger picture' is critically important in business. MarketScope gives you the ability to have a bird's eye view of your competitive landscape in a map based context, layering any number of datasets against a spatial backdrop. Rapid analysis reduces risk as you predict consumer behavior and improve revenues.
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