research data
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 Knowledge FactoryA well chosen association.
MarketScope has been developed as a platform that has the ability to display and interrogate different datesets. In association with a leading marketing insights company; Knowledge Factory, the software has been augmented by overlaying their statistical models into MarketScope in order to leverage and enhance performance.
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* The following Knowledge Factory PlusProduct map layers can be overlayed on MarketScope.
- CensusPlus - Key demographics by suburb across SA. Includes 2007 StatsSA Community Survey predictions for population, gender, race, language, income, education, occupation, dwelling type and household income.
- ClusterPlus - A geo-demographic segmentation tool which segments individual suburbs into 10 groups and 38 clusters based on socio-economic ranking, life stage and dwelling type.
- CrimePlus - A statistical geographic representation of crime information sourced from SAPS offers local organisations superior risk assessment and management by modelling suburb crime patterns.
- MarketPlus - The All Media and Product Survey (AMPS) research information extrapolated to suburb level. Includes 12 specific modules; LSMs, media consumption, leisure activities and shopping preferences.
- GenerationPlus - Unpacks the concept of 'the generation
gap' and presents the generational theory in a manner which people can relate and understand by mapping the penetration of generation bands per suburb.
- IncomePlus - The income prediction layer offers financial
services organisations and marketers fresh insight into suburban income and wealth distributions.
*These layers will be quoted separately.
PlusProduct example: ClusterPlus
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